Privacy & Cookies Policy

Last updated: June 2026

1. Who We Are

North East Theatre Supplies is a theatre equipment hire and sales company based in Newcastle Upon Tyne. We are the data controller for any personal information you provide to us through our website, over the phone, via email, or in person.

If you have any questions about this policy or how we handle your data, please contact us at [email protected] or call 07809685958.

2. Information We Collect

We may collect and process the following types of personal information:

• Identity Data: name, company name, job title
• Contact Data: email address, telephone number, billing address, delivery address
• Transaction Data: details of products or services you have purchased or hired from us, payment history
• Technical Data: IP address, browser type and version, operating system, pages you visit on our site, time and date of visits
• Correspondence Data: messages, enquiries, and communications you send to us via our contact forms, live chat, email, or telephone

3. How We Collect Your Data

We collect data in the following ways:

• Direct interactions: when you fill in forms on our website, contact us via live chat, email, or phone, place an order for hire or purchase, subscribe to our newsletter, or request a quote
• Automated technologies: as you browse our website, we automatically collect technical data about your equipment, browsing actions, and patterns using cookies and similar technologies
• Third parties: we may receive data from analytics providers, payment processors, and delivery carriers

4. How We Use Your Data

We use your personal data for the following purposes:

Purpose	Legal Basis
To process and fulfil orders (hire or purchase)	Performance of a contract
To respond to enquiries and provide quotes	Legitimate interests / Steps at your request
To send marketing communications (with consent)	Consent
To improve our website and customer experience	Legitimate interests
To comply with legal obligations (e.g. accounting, HMRC)	Legal obligation

5. Cookies

Our website uses cookies to distinguish you from other users, provide a smooth browsing experience, and help us improve the site. A cookie is a small file of letters and numbers that we store on your browser or device.

5.1 Essential Cookies

These are required for the website to function properly. They enable core functionality such as the shopping cart, checkout, and account security. The website cannot function properly without these cookies.

5.2 Analytics Cookies

We use analytics services (such as Google Analytics) to collect information about how visitors use our website. This helps us understand which pages are popular, how users navigate the site, and where we can improve. These cookies do not identify you personally — all data is aggregated and anonymised.

5.3 Managing Cookies

When you first visit our website, you are shown a cookie consent banner. You can choose to accept all cookies or decline non-essential cookies. You can also manage or disable cookies through your browser settings at any time. Please note that disabling essential cookies may affect the functionality of the website.

To learn how to manage cookies in your browser, visit www.aboutcookies.org.

6. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. By law, we are required to retain certain transactional data for at least 6 years after the end of the relevant tax year for HMRC purposes.

7. Data Sharing

We may share your personal data with the following third parties where necessary:

• Delivery carriers — to fulfil orders for delivery
• Payment processors — to process payments securely (we do not store credit/debit card details)
• IT service providers — who provide website hosting, email, and data storage services
• HMRC / regulatory authorities — if required by law

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not sell or rent your personal data to third parties for marketing purposes.

8. Data Security

We have implemented appropriate technical and organisational measures to protect your personal data against accidental loss, alteration, unauthorised access, or disclosure. Our website uses SSL/TLS encryption, and all payment transactions are processed through secure, PCI-compliant payment gateways.

9. Your Rights

Under UK data protection law (UK GDPR and the Data Protection Act 2018), you have the following rights:

• Right to be informed — you have the right to be told how we use your data (this policy provides that information)
• Right of access — you can request a copy of the personal data we hold about you
• Right to rectification — you can ask us to correct any inaccurate or incomplete data
• Right to erasure — you can ask us to delete your personal data in certain circumstances
• Right to restrict processing — you can ask us to limit how we use your data
• Right to data portability — you can ask to receive your data in a machine-readable format
• Right to object — you can object to us processing your data for direct marketing or legitimate interests
• Rights related to automated decision-making — we do not use automated decision-making or profiling

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

10. Marketing Communications

We only send marketing communications (such as newsletters or promotional offers) to individuals who have explicitly consented to receive them. You can unsubscribe at any time by clicking the "unsubscribe" link in any marketing email or by contacting us directly. We do not share your data with third parties for their own marketing purposes.

11. Third-Party Links

Our website may contain links to third-party websites (e.g. social media platforms). This privacy policy only applies to our website. When you follow a link to another website, we encourage you to read their own privacy policy.

12. Changes to This Policy

We may update this privacy and cookies policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

13. Complaints

If you are unhappy with how we handle your personal data, please contact us in the first instance at [email protected]. You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK data protection regulator: www.ico.org.uk.

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